Corporate Strategy requires a multi-pillar approach. Understanding the company’s products, the marketplace and the company’s value proposition are among the first steps in building a successful corporate strategy. It requires the insight of all members of the Executive Team.

Having each served on Executive Teams, TRTT partners understand each of these steps. We take an integrated viewpoint, knowing that it takes all elements of a strategy to move the business in the same direction. Through personal experience, our TRTT team members have built and implemented successful strategies in every setting, from private companies to multi-national public entities. Individually, we have each led and been a member of teams that were responsible for the development of the company’s go-to-market strategy.

E-commerce is the growth driver of retailing. Beyond ecommerce, one-half of all in-store sales are influenced by the web and mobile channels. Retailers and brands require an end-to-end strategy to optimize the E-commerce and Omni-channel opportunity. An optimized strategy leverages the strengths of one channel to offset shortcomings in another channel while providing a superior customer experience.

A holistic digital strategy includes channel merchandise assortment strategy, acquisition and retention marketing plans, customer experience, digital platform technology, operations, logistics, and financial plans. Our TRTT team members have built successful digital strategies for large and small retailers, for start-ups, and for single channel businesses.

We can help build digital as a cornerstone to your brand or company. Digital, in isolation, can be completely attributed. Knowing click from click, screen from screen can give amazing information. We monitor things like what is being viewed, how often, and for how long, sales conversions, what content works and doesn't work. While the Internet is the channel most closely associated with digital marketing, others include; text messaging, mobile apps, podcasts, display ads, digital television and radio channels. We believe digital is one, albeit the most important, way marketers can build awareness and equity in their brand.

  • DIGITAL THOUGHT LEADERSHIP AND RESEARCH

    The Global Digital Retailing Research Center at the University of North Texas is built upon industry/ academia collaboration and represents the only University research center focused solely on digital retailing. One of our TRTT members is Senior Director of the Center and communicates regularly with the ten-member "Thought Leaders". This in turn further extends our ability to help retailers and brands develop current and meaningful digital strategies.

  • E-COMMERCE RETAILER EXECUTIVE TRAINING

    The accelerated growth of E-commerce and the increasing demands of connected consumers require that retail store management be well-versed, trained, and knowledgeable in all aspects of digital commerce. Our TRTT team has experience in digital executive education, including leading workshops and retreats with global retailers. Topics have ranged from Merchant of the Future, to Omni-Channel Logistics, Analytics and Big Data.

  • RECRUITMENT OF DIGITAL TALENT

    One of the issues that accompany the rapid growth of digital retailing is the shortage of talent. Retailers need digital skill sets in site merchandising, online marketing, social media, mobile commerce, analytics, customer experience, web development, and design. Shortage of digital talent ranges from leadership positions to managers, analysts and trainees.

  • TRTT has developed a strong network through years of industry experience. In addition, past leadership of the largest trade association in digital retailing has contributed to this network. Also, leadership of the only digital retailing degree program in the US provides a continuous pipeline for future leadership

Merchants must look at their business situation from a “1000-foot” point of view to be successful. The Merchant view has to combine the needs and wants of the Customer, the value of the product, the Marketplace environment, current trends in the category, the company's business model and an understanding of the competition. TRTT team members have deep and broad Merchant experience to assist retailers in developing this skill in their Merchant team.

A thriving and growing company today needs an Omni-Channel merchandising, planning & allocation, and supply chain strategy that delivers a destination experience for the Customer, whichever channel they choose to shop. Aligning a merchandise strategy, channel initiatives, an execution plan, creating processes to eliminate road bumps, and building innovative teams are elements that the TRTT team has delivered throughout their careers.

  • OMNI-CHANNEL RETAILING
  • Today's customer expects a seamless shopping experience across all of a retailer's touch points. These new dynamics require Omni-Channel retailers to develop merchandise, marketing, financial, and allocation plans, as well as flow strategies to facilitate product positioning and fulfill customer demand wherever the customer chooses to complete their purchase. The TRTT team can help you develop seamless assortment plans, merchandise financial plans, and allocation & replenishment approaches to deliver the right product to the right place for your customer segments. We can help you build demand forecasts by channel based on your financial parameters, and create cross-channel flow techniques to insure that you meet your customer service levels.

  • PRODUCT ANALYSIS
  • Successful Merchandising begins with an analysis of individual products currently being sold and how they affect the brand, other elements of the product mix and the financial picture. TRTT is exceptionally well versed in “Market Basket Analysis” which allows one to make strategic decisions as to the Customer you want to obtain, the mix of products that create the highest degree of competitive advantages, sales, profits, loyalty, brand awareness and traffic.

  • PLANNING & ALLOCATION
  • The TRTT team has experience across all retail sectors, including department stores, specialty stores, discount businesses and off-price retailers, in designing, building and developing exceptional Merchandise Planning and Allocation teams. We can work with you to develop the best linkages, reporting structures business processes, and collaborative models for your MP&A team to work most effectively with all of their retail partners in your organization, including the Merchandising, Stores Management and Supply Chain functions.

  • PRODUCT DEVELOPMENT
  • Innovative new products are the life line of any company. Understanding how to create new products from concept to market is a process that requires real-world experience to successfully execute. The TRTT Team has that qualification! We can help you develop any type of product from concept to design, manufacturing, through the supply chain and to the store. We have worked with fast fashion categories and in replenishment businesses, ranging from apparel to home goods and consumer products.

The TRTT team has a long track record in researching, analyzing, understanding and communicating company and industry trends and opportunities, across all retail and wholesale sectors. We actively follow a wide range of companies on an on-going basis. With the team's deep and broad experience in many functions across many retail companies, we can quickly and effectively scope the marketplace environment for retailers, wholesalers, investment banks, private equity groups, and other clients looking to translate competitive retail insight into knowledge, action and value.

At TRTT, we believe marketing is all about telling a story to people that want to hear it. Tell that story in such a way that the person hearing the story wants to tell other people about it. The goal is spreading ideas. TRTT will help you manage your marketing by looking at what kind of promises can be made, what can change, and what emotions can we tap into that alert people to your offering.

  • MARKETING STRATEGY
  • Marketing strategy and business goals go hand-in-hand. Strategy explains the goals you have for your marketing efforts and describes the ‘how’ it will all get done. The TRTT team can help you build the roadmap to get from where you are to where you want to be.

  • CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
  • CRM executed correctly can drive loyalty to brands – TRTT will lead Information Technology, Marketing, Training, and Operations through the requirements, build, and launch phases of CRM systems along with the day-to-day execution of campaigns. CRM systems should be the memory of the brand allowing the brand to pick up the conversation where the customer left off. To create this memory, TRTT helps firms commit to campaign response and segmentation that identify just the right message strategy for each segment, and then produce targeted files of who will respond to the message.

  • DIRECT MARKETING
  • At TRTT, we believe Direct Marketing establishes a strong bond between you & your customers. One can share the information about one’s products & services. Segmentation and personalization play key roles in good direct marketing. TRTT has extensive direct mail experience and can help teach best practices and build strong consumer bonds.

  • ANALYTICS
  • We use processes and technologies that enable marketers to evaluate the success of their marketing tactics by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

  • SOCIAL MEDIA
  • In today’s hyper-social ‘always on’ world it is imperative to have a solid plan around Social Media. Whether it is reputation management or building awareness, we can help develop strategic plans to deliver your message in a cluttered space. Social media is evolving and TRTT can help align organizations around how to best organize and optimize this critical consumer touch point.

  • MOBILE
  • The amount of time today's consumers spend on mobile devices should be an indication of how important this channel is. As we continue to evolve networks and devices it's only a matter of time before the attention we give to mobile as the key connection point with consumers is equal to the amount of attention that we give our smart phones. TRTT can help galvanize your mobile strategy and integrate the messages you want your customers to receive into the most personal relevant channel available - their phones.

We understand the importance of the Finance role in today’s leading Omni-Channel retailers. Creating a highly-collaborative partnership between the company’s Finance partners with Merchants, Marketers and Operators is critical to creating and implementing the key strategies that will deliver financial goals and objectives. At TRTT, our team has extensive experience in leading the Corporate Finance and Financial Planning & Analysis functions in national retailers. We’ve built and managed the integration of effective strategic financial planning, corporate budgeting, forecasting and projections, merchandise financial planning and all aspects of financial analysis. We can guide you through the key processes, organizational structures and systems requirements to make Retail Finance a business-driving, value-added function to support your company strategies, and merchandising, marketing and operations teams.

Brands build value! What must come first is an understanding of the Company’s brand's value propositions and how to emotionally connect them to the Customer. We believe branding is an important part of being sensitive to how customers perceive your product or company. We use branding to send signals to customers to build value awareness, brand equity, and drive transactions that the customer understands in the product value equation.

The TRTT team has built both National and Private brands across many categories, including Men’s, Women’s, Home, Intimate Apparel and Footwear, and in a broad range of products, including Consumer Goods, Fashion and Basics. We understand the opportunities of expanding a brand's product base and the development of new products under a Brand Umbrella.

We research and analyze the product category in a marketplace to help define the brand’s value in the Market. In doing so, we are able to build an integrated strategy that includes merchandising, product development, marketing, supply chain, and E-commerce.

  • PRIVATE BRANDS
  • In today’s retail environment, Private Brands are essential to a company’s profitability. The TRTT team understands how to build a unique “Brand” so that it is not just an inexpensive, commodity product but one that develops into a loyal destination product that is extremely profitable. We have successfully built multiple Private Brands in a wide variety of products.

  • BRAND IDENTITY
  • We develop unique visual brand language, introducing new photographic filters to update brand image and increase brand equity. We also set guides around the use of photography, tone, color, typography, graphic layout, and overall look & feel – all to build brand consistency.

In today’s retail world Supply Chain has become an intense focus and in many cases a competitive advantage for those that have the most advanced technology and standards. TRTT is well versed in the needs of retailer and wholesaler in getting product to market as well as to the Customer.

  • DISTRIBUTION NETWORK STRATEGIES AND EXECUTION
  • Retailers and Brands are under constant pressure to reduce costs and improve shipping performance. Omni-channel and customer driven requirements are continuing to raise the bar on delivery quality and shipping timelines. TRTT executives have improved and then transformed supply chains and distribution capabilities to meet exacting requirements that support ecommerce, in-store fulfillment, and traditional supply chain objectives. We have worked with the latest technologies, including WMS, TMS, and inventory movement and visibility tools. We understand the tactical and long term issues and can work with you to develop a strategy that continuously moves you toward higher performance.

  • ITEM LEVEL RFID STRATEGY AND EXECUTION
  • As retailers are increasingly utilizing stores as fulfillment centers, the inventory accuracy must be dependable for success. Item level RFID has become the de facto standard for keeping on floor inventory accurate within store systems. Omni-Channel business models have highlighted one of retail’s traditional issues in that on-floor sku accuracy will reach unacceptable levels over the course of the fiscal year resulting in high out of stocks of replenishment items. Store inventory systems don’t have visibility to the real inventory resulting in high out of stocks that lead to lost sales and customer dis-satisfaction. TRTT have developed RFID strategies and worked across trading partners to implement many of the initial RFID retail programs in the US.

  • TRADING PARTNER EXECUTION
  • The retail and brand community have successfully developed guidelines and practices that facilitate floor ready requirements. Again, multiple channels change the game and retailers and suppliers are moving to Omni-channel ready requirements. The executives at TRTT are experienced in EDI, POS, and GS1 standards and understand the challenges that are created by new savvy customers that utilize ecommerce, smartphones, and tablets in their shopping experience.

Technology has never been more important than today. The fast paced retail environment now includes new concepts such as in-store fulfillment, managing the customer experience and utilizing beacons, big data, and many cutting edge technologies that cause IT staffs to become spread thin in keeping up. Many retailers don’t have the luxury of staff that is keeping pace with new technology. TRTT stays on top of new systems that are game changing in retail and can help you navigate the maze of technology providers and their messages. Whether to buy vs. build, go cloud, or go local, invest in this capability or not, TRTT can bring trusted advisors to work with your teams to best determine how to enable your business strategies.

The employees of an organization are one of a company’s most valuable assets. The understanding of structure, training, and recruitment across all channels, is a strong element of the TRTT’s skill sets. We build performance-driven organizations that leverage the workforce in every segment of the business, to realize a higher return on investment, increased productivity, decreased operational costs, improved customer and employee retention, and a host of other benefits. By employing key workforce management practices, the TRTT team, through our first-hand experience, is able to help companies reach a higher level of employee performance leading to increased profitability.

  • ORGANIZATIONAL STRUCTURE

    We have experience across all retail sectors, including department stores, specialty stores, discount businesses and off-price retailers, in designing, building and developing exceptional Merchandising, Marketing, Supply Chain, and Planning & Allocation teams. We can work with you to develop the best linkages, reporting structures and collaborative models for your teams to work most effectively across your organization.

  • RECRUITMENT OF DIGITAL TALENT

    One of the issues that accompany the rapid growth of digital retailing is the shortage of talent. Retailers need digital skill sets in site merchandising, online marketing, social media, mobile commerce, analytics, customer experience, web development, and design. Shortage of digital talent ranges from leadership positions to managers, analysts and trainees.

    The TRTT has developed a strong network through years of industry experience. In addition, past leadership of the largest trade association in digital retailing has contributed to this network. Also, leadership of the only digital retailing degree program in the US provides a continuous pipeline for future leadership.

  • EXECUTIVE RECRUITMENT

    One of the most powerful tools a company has is employing the correct executives for a specific position. To do so, one needs the experience of the role to be able to ask the correct questions and set the proper guidelines.
    Given the breadth of experience of our team, we have the background and network to find the Executive with both the skill sets and culture to fit your company’s needs in any area – Merchandising, E-Commerce, Marketing, Supply Chain, and Planning & Allocation