Streamlined Sales Tax: Marketplace Fairness…for whom?

As Back-to-School tax-free weekends make their annual appearance in many states, you can’t help but think about sales tax in general, and a favorite issue for national retailers to commiserate about: online-only and catalog retailers collecting sales tax only in states where they have a physical nexus.

read more

HIRE AN EVER BLOOMING ROSE!

The Culture and Employees of a company are two of the most important assets that a company can build upon. Hiring new executives is never an easy task! How many times have you seen one of these scenarios?

read more

Who needs one hour delivery when you can have it in two to four weeks?

A growing ecommerce trend I’ve been seeing in the last several months that is beginning to get real momentum is the ability to buy direct from overseas (mainly China) through the online marketplaces.

read more

GAME ON! HOW GAMIFICATION CAN CONNECT YOU WITH YOUR CUSTOMER

What a unique idea! Connecting with your Customer – who would have thought of that? It has only been in the last few years that companies have realized the importance of having their Customer engaged with their brand and having a Customer Centric focus.

read more

Can we talk? Communication is essential to success.

The digital revolution has created some interesting dynamics in marketing departments across the country. The focus on driving digital initiatives has managers and directors battling for budget dollars like the Hatfield’s and McCoy’s.

read more

"Fine Print vs. Fine Line.” “Is the customer always right?”

As a retail consultant, one of the areas that I’ve focused on lately is the area of customer experience. Actually, I’ve been more intent on the technological advances that are creating meaningful and brand building experiences in store and online. However, I experienced a situation recently at a local restaurant that reminded me how important the seemingly day to day decisions are relative to building or maintaining brand loyalty.

read more

Responsive design – is it pixels or percentages?

Responsive web design (RWD) has become a big discussion topic among ecommerce practitioners over the last two years. So what is responsive web design anyway?

read more

PUT “BIG DATA” TO WORK!

“Big Data” is not only a current buzz word; it is still a relevantly new tool that has been totally underutilized! Unfortunately, I rarely find that it has been used to its full extent for the simple lack of manpower, time, or training to understand its learnings.

read more

Subscribe to RSS - blogs