Can we talk? Communication is essential to success.

The digital revolution has created some interesting dynamics in marketing departments across the country. The focus on driving digital initiatives has managers and directors battling for budget dollars like the Hatfield’s and McCoy’s.

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Christmas in May?

Wait, what - That’s crazy talk. Christmas in May? – what in the gosh dog darn…

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A Tradition Unlike Any Other

Getting a behind the scenes tour was more than I could have asked for - because I would not have known to ask. Berckmans Place (BP) is not known by many – by choice...

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Riches in Niches – Strategic Segmentation

The easiest thing for businesses to do is just “spray and pray”.

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Retargeting

I read a study this morning all about Retargeting and it made me stop and think. The study was written for an audience of marketers who could use the retargeting data to justify more budgets being dedicated to marketing. A very strong case was made to use this technique to be more relevant…

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