Dawn Kole

Results oriented marketing executive with extensive business and marketing leadership experience including ecommerce, online marketing, database marketing, email, research, branding, and customer acquisition & retention – including P & L management. Have led implementations of customer centric marketing programs through all touchpoints – in-store, on-line, voice, text, social media, mobile web, mobile aps, as well s traditional media. Implementations have included all aspects of digital – content strategy, user experience, interface/graphic design & front-end development.


Specialties include : startup or turnaround initiatives, ecommerce, content strategy, internet marketing, search marketing, search optimization, customer database marketing, email marketing, social media, responsive web sites, web content and design, team mentoring & development, brand integration, change facilitation, innovation idea startups, strategic partnerships.


Positions have ranged from Founder of internet service company startups, to Director of Digital Experience, to Director of Marketing.


- Led development of new content management systems and processes to reduce cycle time by 25% and reallocate resources by 32% for live content production.
- Developed DX team from 10 to 42, both from outside recruitment as well as internal promotions for management.
- Led team to win several company awards for innovation and performance
- Developed and implemented 3 year Business Plan for startup Ecommerce effort for Meijer.com, growing sales from nothing to IR 500 levels. Surpassed AOV and conversion goals in 2nd year with over 100,000 skus.
- Earned Internet Retailer’s HOT 100 award in 2008. Achieved IR Top 500 in first full year of business.
- Major success in new customer acquisition, attracting 50% of our business from customers outside of our 5 state trading area.
- Conceptualized and implemented company’s first use of online marketing tactics including paid search (sem) adwords – google, yahoo, msn; affiliates – commission junction; comparison shopping – channel advisor & behavioral marketing content and banners – dotomi and certona). Achieved Sales ROI of over 600%.
- Utilized Search Engine Optimization (seo) to generate 30% of sales.


E-mail: dawn@digitaldnamarketing.com

Phone: 704-390-5167