Douglas N. Wurl

Doug Wurl is a transformational leader and turnaround architect sought out by Fortune 50 and Fortune 500 organizations to maximize revenue, win market share, and deliver innovative solutions to complex issues in challenging markets. He has been able to synthesize financial acumen with marketing savvy to identify new revenue streams, reinvigorate sales and reimagine struggling product lines He has unprecedented success in unifying strategies, processes and vision across multiple business units in traditional department store, mass, specialty and dot-com environments.


Doug was previously the President of the Golf Galaxy, a specialty retail division of Dick’s Sporting Goods. He mapped and executed a comprehensive strategy to reverse deteriorating sales and market share and establish dominant ecommerce presence. He served as a member of Dick’s Sporting Goods Executive Leadership team, Real Estate Committee, and Employee Engagement Task Force. Prior to Golf Galaxy, Doug served as the Executive Vice President of Retail Merchandising, Retail Marketing, Wholesale, Capital and Global Sourcing for Big Lots, the nations largest broad line close-out retailer. Prior to Big Lots, Doug was the Vice President, GMM and Home Business Unit President at Sears Holdings where he retained full P/L responsibility for Kmart, Sears, The Great Indoors.


- Delivered Revenue Growth and Expansion
- Reinvented a declining $3.5B Home Business and more than tripled the market share, grew BOP by more than 700 bps
- Revitalized Consumer Electronics business, delivering the first profitable result in 5 years
- Set pace with start-up dot-com business, achieving 10% market share penetration within 4 years


- Delivered Strategies for Change
- Spearheaded the Transformational Strategic Operating Plan for the nations largest close out retailer, improving revenue and profit
- Set earnings record by crafting cohesive merchandising, marketing and operating plans
- Reduced design expenditures for the nations third largest mass retailer by 30% while decreasing time to market by more than 90 days


- Delivered Culture of Performance Excellence
- Cultivated atmosphere of collaboration and service excellence, shrinking employee turnover by 30% in one year


Doug is a Graduate of The State University of New York College at Buffalo where he earned a Bachelor Of Science degree in Management



Phone: 920-217-6879