At TRTT, we believe marketing is all about telling a story to people that want to hear it. Tell that story in such a way that the person hearing the story wants to tell other people about it. The goal is spreading ideas. TRTT will help you manage your marketing by looking at what kind of promises can be made, what can change, and what emotions can we tap into that alert people to your offering.

  • MARKETING STRATEGY
  • Marketing strategy and business goals go hand-in-hand. Strategy explains the goals you have for your marketing efforts and describes the ‘how’ it will all get done. The TRTT team can help you build the roadmap to get from where you are to where you want to be.

  • CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
  • CRM executed correctly can drive loyalty to brands – TRTT will lead Information Technology, Marketing, Training, and Operations through the requirements, build, and launch phases of CRM systems along with the day-to-day execution of campaigns. CRM systems should be the memory of the brand allowing the brand to pick up the conversation where the customer left off. To create this memory, TRTT helps firms commit to campaign response and segmentation that identify just the right message strategy for each segment, and then produce targeted files of who will respond to the message.

  • DIRECT MARKETING
  • At TRTT, we believe Direct Marketing establishes a strong bond between you & your customers. One can share the information about one’s products & services. Segmentation and personalization play key roles in good direct marketing. TRTT has extensive direct mail experience and can help teach best practices and build strong consumer bonds.

  • ANALYTICS
  • We use processes and technologies that enable marketers to evaluate the success of their marketing tactics by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.

  • SOCIAL MEDIA
  • In today’s hyper-social ‘always on’ world it is imperative to have a solid plan around Social Media. Whether it is reputation management or building awareness, we can help develop strategic plans to deliver your message in a cluttered space. Social media is evolving and TRTT can help align organizations around how to best organize and optimize this critical consumer touch point.

  • MOBILE
  • The amount of time today's consumers spend on mobile devices should be an indication of how important this channel is. As we continue to evolve networks and devices it's only a matter of time before the attention we give to mobile as the key connection point with consumers is equal to the amount of attention that we give our smart phones. TRTT can help galvanize your mobile strategy and integrate the messages you want your customers to receive into the most personal relevant channel available - their phones.