Sheryl Standifer

Sheryl is a leader in marketing mix planning and execution, expert at selecting the right channels and messaging to compel breakthrough results. She’s a translator. By first identifying unique consumer and business insights, Sheryl translates that learning into effective promotions and campaigns. She has led large advertising agency and corporate marketing teams, and mentored hundreds of professionals and students on the evolving marketplace.


Sheryl has held Director and Vice President titles over the past twenty years, with service provider and corporate marketing leadership for retail brands including: American Airlines, JCPenney, Nationwide Insurance, Bank of America, TXU Energy, and Chuck E. Cheese’s,. Over her career, she has been entrusted to successfully plan and steward global ad spending exceeding $2.5 billion on behalf of her clients.


- Improved Key Performance Indicator (KPI) performance +30% for Search Engine Management (SEM).
- Recommended and attracted incremental new customers via bankcard incentive program generating 16:1 ROI valued at $4MM.
- Saved 35% of research budget through Net Promoter Score (NPS) receipt links, eliminating live intercepts.
- Reduced expense of advertising through in-depth analysis of cross-deliveries to diversity consumer groups, adjusting impressions and saving State of Texas account +20% in spending.


Sheryl holds a Bachelor of Arts, Advertising degree from Texas Tech University and a Graduate Marketing Certificate from Southern Methodist University. She has served in board positions with the American Advertising Federation of Dallas, chairing the 500+ attendees ADDY Awards Competition.



Phone: 972-978-5450